BIO
I’m Jed Sanford, a photographer in pursuit of becoming a graphic designer. For a long time, I have been drawn to the way designers think. How an experienced designer can think deeply, about the most mundane objects, find their beauty, and improve it. That way of thinking motivates me. I want to move beyond simply making images and grow into someone who can build visual systems, guide perception, and create work that is both expressive and functional.
Before returning to complete my degree, I served in the U.S. Army for six years, then spent a year backpacking through Europe. Those experiences gave me a broader perspective on people, place, and communication, and they continue to influence the way I approach creative work. After that, I built a niche photography business focused on helping small businesses and non-profits tell their stories and connect with their communities through images.
As I continue my adventure into graphic design, I am especially interested in discovering how designers can take software and make it easier to understand. Photography has been my gateway into design and now design is teaching me how to shape my storytelling more intentionally, and create visuals that not only attract attention, but also solve problems, carry ideas, and leave a mark on reality.